Designing Through Postcards

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Designing Through Postcards



The canal floodway of Fereggiano river flows in the Mediterranean sea in front of the genoese promenade Corso Italia. The construction area is now covered by a temporary concrete structure.

POSTKARTEN is a four-days workshop which explores the possibility of a project for a new public space.

Teachers_Giovanni Galli, Massimiliano Giberti and Valter Scelsi

Guests_Francesco Garutti, Francesco Librizzi, Alessandro Valenti

Tutors_Laura Arrighi, Davide Ventura, Chiara Centanaro

Students_Martina Argiolas, Greta Banchellini, Elisa Barbagelata, Giacomo Batacchi, Francesca Bertamino, Floria Bruzzone, Beatrice Campodonico, Andrea Cappelli, Fabio Cappello, Cecchi Giulia, Alessio Cesari, Emanuele Crovetto, Stefano D’Altocolle, Alessandro Decastelli, Francesco Di Santo, Camilla Ferrari, Livio Frisenna, Andrea Gelli, Riccardo Gelmini, Martina Lazzati, Ludovica Lisi, Chiara Mondin, Elisa Alexandra Orla, Beatrice Piola, Stefano Poggi, Noemie Prevost, Marina Randazzo, Andrea Rivara, Emanuela Roascio, Michela Tromboni, Tuo Jian, Giacomo Turiziani, Pierluca Viani.



Who influences you graphically?

GG – Pinterest.

MG – Sketchup parallel projection.

VS – Adolf Hoffmeister, Flavio Costantini, Hipgnosis, David Roberts, Monkey Punch.

How did the title of the brief ‘Postcards’ influences your aesthetic approach and how you chose to frame the images?

GG – The influence of the title was quite strong: there is a certain tendency to oleographic emerging from nearly all the images.

MG – The postcard imposes a point of view which is pop and amazing at the same time: everyone must understand it but no one had ever thought of it before.

VS – In the measure which a title influence every work, of course. But not more, because the choices are basically influenced by the panorama’s idea that comes from the postcards.

What dictated your colour palette?

GG – Bearing in mind what already said, I would say that “pastel colours” was in mind.

MG – Normally I work only in black and white, I’m interested in the lines that create the space. color is just a matter of light.

VS – To be honest, in regard I feel me very wavering.

Images are constructed through the juxtaposition of axonometric, elevations and plan. What is the effect and purpose of this?

GG – To convey the maximum of information in the minimum of space.

MG – Show hierarchies between objects and suggest the volumes

VS – The work have two goals: to describe the project quite accurately, and return the atmosphere of urban promenade.

How is texture used and what does it convey?

GG – To be perfectly honest, the texture issue didn’t cross my mind.

MG – The postcard is an object of memory and memory often has wrinkles.

VS – In the image texture is something, finally. It conveys as part of a language.




Giovanni Galli is an architect and researcher at the University of Genoa, where he teaches architectural design and theory of architecture. Degree in architecture at IUAV Venice, where he studied with Vittorio Gregotti, Aldo Rossi, Manfredo Tafuri and Franco Stella. Phd at the Faculty of Architecture in Genoa with a thesis on the classical orders of architecture. Diploma at the Institute for the Study of Classical Architecture, New York University. Has taught architectural design at Penn University. Lectured at Ecole d’Architecture de Paris Belleville, TU Wien, EPFL Lausanne. If you really want to read something of what he has written, you should probably read “The Primitive Hut as Original Sin”, San Rocco, #8, 2013.


Massimiliano Giberti, architect and associate professor in architectural and urban design at the University of Genoa. He studied at the Ecole d’Architecture de Paris Belleville and at the Faculty of Architecture in Genoa, where he earned the PhD in 2003. Along with Giacomo Delbene he founded the design studio Train01, with whom, between 2000 and 2004, has won several international competitions. From 2004 to 2009 he is junior partner and coordinator of the Genoa agency of Archea associati. His projects have been published on several international magazines and monographs. Since 2005 he is Assistant Professor at the Department of Sciences for Architecture, Polytechnic School of Genoa, where, from 2012, is a member of the PhD School. He has published essays and articles for Area, Materia, Parametro; since 2009 he worked at Casamica magazine and AtCasa web portal (RCS). From 2014 he is editor of the web magazine, published by Hearst. He has edited several books about the topics of housing and reuse of contemporary landscapes. He has coordinated research about weak urban fabrics in Tripoli, Beijing, Rio de Janeiro, Accra. He participated in international workshops and conferences, including the ILA&UD, COP 15, Rio +20. Since 2011 he is member of the UIA work program, Architecture for a Sustainable Future. In 2014, is a partner, with Giacomo Delbene, of Self Arquitectura.


Valter Scelsi is an architect and researcher who teaches architectural design at the University of Genoa. From 2002 to 2011 his activity was linked to Sp10, the architectural office he co-founded. He took part in the 13th and 14th Venice Biennale of Architecture. Additionally, he worked whit Edoardo Sanguineti, as founders member of the collective Magazzino Sanguineti (2003/08). Author of several essays and critical writings on architecture, he has published articles in a large number of international magazines. He also conceived and edited the series Testi di Architettura, published by Sagep. Since 2013 he is member of ADI Design Permanent Observatory/Compasso d’Oro Prize, and director of the University of Genoa Summer School . He was part of the collective project Book of Copies, at the Architectural Association in London in the exhibition by San Rocco magazine, october 2013. In 2014 he founded (with Baukuh and Space Caviar) Asinello Press, an open publishing platform based in Genoa. He is co-curator of “SuperSuperstudio”, retrospective exhibition at PAC, in Milan, 2015. Scelsi is editor of Opusanalogico, a website dedicated to the analogies, from 2014 on tumblr (



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