AA Museum Lab Nomadic Bookstore

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Collage, GIF, Perspective View, Photo-Manipulation, Students, Texture

KooZA/rch is ecstatic to bring to you exclusively the Nomadic Bookstore by AAMuseumLab for Lars Müller Publishers at the FuoriSalone in Piazza San Marco, Milan.

Designed by the students of the AA Museum Lab, a Diploma unit of the Architectural Association School of Architecture in London, the Nomadic Bookstore for Lars Müller Publishers is intended as a manifesto of the relevance of books in the context of the expansion of the digital.

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Located in the heart of the Brera Design District in Milan, in Piazza San Marco, the Nomadic Bookstore presents a selection of Lars Müller Publisher’s books on Design, Architecture, Photography, Art and Society to the wide audience of the prestigious Salone del Mobile, which inaugurates on April 4th, 2017.

Conceived as an itinerant urban structure, the hovering LED-lit roof of the pavilion projects into the city ever changing provocative titles of Lars Müller’s books and shelters the publications within a soft interior-scape. Inside the pavilion, the predominant use of fine cork with diamond-pointed ashlar ceiling details, allows for a uniform exhibition book display and provides an acoustically subdued environment within hustle of the urban Milanese context. Intended as a prototype, in future incarnations the pavilion will transform itself at night by seamlessly morphing into a closed volume through the use of a pneumatic system.

The pavilion design was selected by an international jury from the competition entries of all eleven students of the AA Museum Lab. The winning proposal is the result of an intense collaboration between all students, who temporarily founded the AA Museum Lab office, simulating a “real” architecture practice.

KooZA/rch here presents the 10 other projects designed by the students of AAMuseumLab as well as images from the winning proposal Book Bar Bar by Arslan Arkallayev which was then developed into the current pavilion by the 11 students.

Dates / Opening Hours
Tuesday, 4th April to Sunday, 9th April, 2017 Tuesday to Saturday: 10:00 am – 10:00 pm Sunday: 10:00 am – 6:00 pm

Address:
Piazza San Marco, Milan

Events
Tuesday, 4th April | 7:30 pm – 8:30 pm | book launch | Jasper Morrison’s The Hard Life Wednesday, 5th April | 6:00 pm – 7:00 pm | book signing | Konstantic Grcic’s Abbildungen/Figures Wednesday, 5th April | 7:30 pm – 8:30 pm | book signing | SO-IL Architects Solid Objectives

About the AA MUSEM LAB

The AA Museum Lab is a Diploma Unit (15) of the Architectural Association School of Architecture.
Led by Giulia Foscari, with Harikleia Karamali, and developed in collaboration with Ekaterina Golovatyuk, the course challenges Diploma students of the AA to develop, in parallel, a highly conceptual research and a design of a “live” project.
Through the individual research the students reflect on the paradoxes of contemporary museums and their current ideological, cultural, social, structural and technological transformations. Their thesis subjects include investigations on neglected regional cultural ambitions as well as typological critical analysis. The “live” project, on the other hand, consists of the design of a bookstore – seen as one of the prosaic programmatic components of the ever-growing museums. Taken outside the museum boundary, the Nomadic Bookstore aims to celebrate the analogue qualities of books.

AA Museum Lab Students:

Adrian Ma, Arslan Arkallayev, Federica Sofia Zambeletti, George Fergusson, Linus Cheng, Lloyd Lee, Ludovica Cirillo, Martina Contento, Olympia Simopoulou, Sebastian Serzysko, Tyler Camille Bollier

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Nomadic Bookstore by AA Museum Lab

AAMuseumLab_NomadicBookstore_01 Preferred Photo

Nomadic Bookstore by AA Museum Lab

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Nomadic Bookstore by AA Museum Lab

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Nomadic Bookstore by AA Museum Lab

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Nomadic Bookstore by AA Museum Lab

Book Bar_Winning Proposal for Nomadic Bookstore by Arslan Arkallayev

Anchored in the heart of the ever-lively Brera district in Milan, the pro- posal of The Nomadic Bookstore pavilion for Lars Müller Publishers during the Salone del Mobile is intended to celebrate and embrace the urban condition of the city both during the day and night.

The transformer-like structure is raised throughout the day operat- ing as a bookstore, and lowered at night to enclose and protect the books inside. Its lowered state provides a at bar-type counter, which can be used for hosting social gatherings.

On the outside the structure is encased by shell of digital LED screens, which advertise a curated selection of Lars’s provocative book titles and lure visitors inside.

Upon stepping inside the shell, the city is diluted by the warm and neu- tral cladded felt; the focus becomes solely on the books. The books are presented at on top of stacked layers of felt which form a 6m long ta- ble, big enough for 62 titles, and their copies stacked on top. The rejec- tion of the bookshelf in favour of a simple at presentation is intended to stimulate interaction and fathom the uniqueness of each book and their graphic covers. The sheer material nature of stacked felt sheets provides a unique opportunity for each book to leave a direct imprint on the surface, like a stamp or cosign of its existence.

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Nomadic Bookstore by AA Museum Lab

Book Bar by Arslan Arkallayev

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Book Bar by Arslan Arkallayev

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Book Bar by Arslan Arkayallev

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Book Bar by Arslan Arkallayev

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Book Bar by Arslan Arkallayev

Edicola by Tyler Bollier

How to communicate the book to a large audience in the smallest permanent space?

This prompted an investigation into existing communication tools. The edicola became the protagonist as the main selling point for visual material in the city.

Thus, the design is based around the typical edicola as an ‘Object Trouvé’ and explores ways in which to adapt itself to the client’s needs, the book, to the city and the age of technology.

The intent is to make the Nomadic Bookstore a strangely familiar object in the city.

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Edicola by Tyler Bollier

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Edicola by Tyler Bollier

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Edicola by Tyler Bollier

Table of Book City by Lloyd Lee

Table of book city is a project that questions the condition of today’s bookstores. In a bookstore, books are displayed in hundreds or thousands. Within the condition of such multiplicity, the individuality of each book exerts less significance. This can be somewhat compared to the anonymity one carries in a city. This proposal exaggerates and commemorates the loss of Individuality. The entire bookstore is reduced down to a table, and books are placed within ‘mirror pits’ where all enclosing sides are made of mirror. Within these mirror pits, the images of the displayed books are multiplied, creating a single plane of multiplied books to their infinity; This is the table of book city.

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Table of Book City by Lloyd Lee

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Table of Book City by Lloyd Lee

Unkown Pleasures by Linus Cheng

Unknown Pleasures, a private garden of all books published by Lars Müller, inserted in the street of Milan. A pavilion that would recreate the pleasures of not knowing. Opposing to the sea of tailored newsfeeds is the undoing of curation. A pavilion that recreate the unknown pleasures of the discovering the book two shelves down the one you are looking for, returning the power of curation to oneself.

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Unkown Pleasures by Linus Cheng

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Unkown Pleasures by Linus Cheng

The Architecture of Erasure by Federica Sofia Zambeletti

The Pavilion challenges the display of books and the bookshelf as a vertical condition. The pavilion subdues to the frenetic effect of the surrounding environment, The rate at which the pavilion disappears is directly proportional to the interest of the participants of the Salone. As the books are sold the pavilion becomes, both visibly and physically, more permeable revealing the importance of the book as physical object.

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Architecture of Erasure by Federica Sofia Zambeletti

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Architecture of Erasure by Federica Sofia Zambeletti

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The Architecture of Erasure by Federica Sofia Zambeletti

Book Sanctuary by Olympia Simopoulou

The Book Sanctuary Pavilion aims to act as a digital shield where books could be viewed and displayed without technological or sound distractions. To create an environment for an uninterrupted continuous engagement with books, it acts as a hybrid between a Faraday cage, a space providing an electromagnetic shield blocking signal coverage, and Anechoic Chamber, allowing an environment of utter silence. It is a space so soundless and remote that one could experience the physical interaction with a book: hear the turning of the pages, their heart beat and breathing when engaging with a book. Thus, the pavilion takes an extreme position on connectivity, offering an environment allowing for an intimate individual relationship between the book and the reader, making the book the protagonist in space.

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Book Sanctuary by Olympia Simopoulou

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Book Sanctuary by Olympia Simopoulou

Landscape of Encounters by Ludovica Cirillo

Landscape of Encounters pavilion is dedicated to the visitors of Salone del Mobile 2017 as a semi-open urban installation. The key concept is to put in contact the audience to Lars Müller Publishers and vice versa, becoming a community building medium. The design aims to transform the Milanese piazza into a public interactive “topography” to encourage “casual discovery”. It is defined by Lars as “the most essential knowledge discovery only possible in bookstores and library”. With such idea the pavilion is an informal invitation to engage with Lars Müller’s books and his sensibility through analogue and digital medias. It’s a spontaneous journey to build relationships with the urban context and the physical objects: his books.

The pavilion is configured as a urban landscape of re-configurable pixels, the assembly of the units creates different conglomerations and allows different activities. The movable and hidden spaces within the pavilion creates unexpected connections between the structure and the context provoking surprise and playful engagement. The pixels are designed to ease assembly on site and to be stacked on top of each other or side by side through an interlocking system, this system allows the configuration of an assembly space, an enclosed gallery, an outdoor movable and an interactive area.
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Landscape of Encounters by Ludovica Cirillo

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Landscape of Encounters by Ludovica Cirillo

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Landscape of Encounters by Ludovica Cirillo

Nomadic Studiolo by Sebastian Serzysko

The pavilion represents the current turning point between digital and physical world of the book, it takes us on a journey between the Italian first library (studiolo) to the world of digital book. The store creates a link to the past and ultimately represents the physicality and the intimate relation with the book.

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Nomadic Studiolo by Sebastian Serzysko

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Nomadic Studiolo by Sebastian Serzysko

The Sun Catcher by Adrian Ma

The sun catcher is designed to act as a morphing plinth. This responds in accordance to the shifting sunspot which is negotiated through a curatorial strategy. The intention is that each moment throughout the day is harnessed to provide a subtly unique reading of the books on display.

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The Sun Catcher by Adrian Ma

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The Sun Catcher by Adrian Ma

Lost and Found by George Fergusson

The form of my pavilion derives from the balancing of a book display and a seating area cantilevered behind it. Just as one is lost in a moment of time when reading a book, so too would the pavilion evoke this feeling time being suspended in time by being lifted by something so visually off balance and in flux that is at the same time motionless.

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Lost and Found by George Fergusson

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Lost and Found by George Fergusson

Wall of Curiosities by Martina Contento

Wall of Curiosities celebrates the physicality of the book. The pavilion takes the form of an elegant wall that cuts across the site and showcases 9 analogue peepholes, each exposing an element of the physical book that has been lost in the digital world. Lars Müller’s books are distinguishable through their beautiful design and craftsmanship where every detail of the physical book, from the weight to the texture, becomes equally as important as the text in conveying meaning. Each peephole in the pavilion will draw on one of these distinctive elements in an interactive and engaging manner, making the pavilion not just a bookshop, but a celebration of the book.
The pavilion’s elongated form acts as an urban boundary between the main pedestrian thoroughfare and the quaint church square. It serves to draw in visitors from the street with intriguing apertures whilst providing a sense of enclosure and serenity for visitors on the church square side. The apertures will be visible at all times of the day and will be enticing even during the closed evening hours, when lighting draws visitor attention and encourages engagement with the pavilion. There is also the possibility of projecting films and videos onto the church-facing pavilion wall to further engage the public and give something back to the local people whose neighborhood we are occupying. The church-facing facade of the pavilion houses the book shop element. Innovative and meticulously crafted benches pull out from within the wall during the day to form tables, allowing the larger books to be showcased on a flat surface and given the space and attention they deserve. Other books will be displayed in an open shelf at eye level, allowing visitors to peruse along the full length of the wall as if it were a book-case in the city.
The Wall of Curiosities adopts a rational and modest design with a rigorous attention to detail that takes inspiration from Lars Müller’s books themselves. The materiality is honest and unpretentious, using an engineered lumber formed by adhesives and layers of compressed wood.’

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Wall of Curiosities by Martina Contento

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Wall of Curiosities by Martina Contento

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