Oil Massive Society
For the Visual Communication Class at MIARD we were asked to develop a visual narrative inspired by a historical or fictional source. I chose “La Roba” from G. Verga, 1883: Mazzaró is representing the society and his obsession and materiality is the oil. In a modern society where resources are a big problem, I developed a speculative scenario where oil is the only sustainable way of living.
“Oil Massive Society” is developed with Adobe Illustrator and printed on canvas, 1,00 x 1,33 m.
Who influences you graphically?
I have always been inspired by Italian 70’s Radical Design (Memphis Design Group, E. Sottsass, B. Munari) but also by Superstudio and Massimo Vignelli; more recently by studios such as Tomàs Saraceno, Aristide Antonas, Diller Scofidio + Renfro. I am also fascinated by the illustrations of Jon Juarez, Daniel Egneus and Ugo Gattoni.
Even if I have some references I feel like I don’t have a specific influence for graphics, everything can inspire me and I always try to push further my creativity.
What dictated the choice of a monochromatic palette?How do you agree with the notion The Medium is the Message?
I choose a monochromatic palette because in my opinion it could be more effective in the final outcome. Since I am trying to visualize a society that rely on oil, I wanted to give a sense of heaviness through the use of black and white.
Apart from specific projects which aim is a research through different media, I strongly disagree with this notion of the Medium: in my opinion the project is always the message, the medium are different tools (such as technical drawing, 3D modeling softwares, video techniques and more) that architects and designers can use to visualize this specific message. Some are more effective than others, but without a strong project and a strong message, the medium is useless.
In this specific case, due to the big format, I started with a hand drawing technique to help myself visualize the whole drawing and the elements I wanted to include. When I was satisfied with the draft I started using Adobe Illustrator.
To what extent do you agree with the notion of the iso/axo as the most complete form of drawing?
Maybe for somebody it is, not for me. I think there is this idea that iso and axo visualizations are “more complete” because they usually display more info than plans and sections and they are more easy to read (for example for a client).
However, when we talk about plans sections or iso/axo we are always talking about technical visualizations. My background is design and I think nowadays Architecture should be more provocative, in my opinion a mix of technical drawing and abstract thinking (such as mind mapping, schemes) would be the most complete form of drawing.
With such a provocative topic how could this be taken further through the use of a punchy format as maybe one of advertisement?
The outcome of this project is a visualization of a speculative city without humans.
To take further this provocative topic I would start to visualize smaller details such as products in the interiors and how these would affect humans and our way of living. For such visualizations it can be more effective an advertisement format because I would be able to focus on specific aspects and to realize, for example, a real campaign to raise awareness on the topic.
Teo studied Interior Design at the Politecnico di Milano and is currently attending MIARD, PZI in Rotterdam, NL. He is a hyperactive creative and curious person, who loves design and believes that everything can be (and should be) designed to have a better world. He is always looking for inspirations and new collaborations.