The media collaboration between KoozArch and Prada is structured around the production of the audio series accompanying Prada’s annual multidisciplinary symposium Parad Frames, curated by design and research studio FormaFantasma and held during Milan’s Salone del Mobile.
In the third edition titled ‘Being Home’, Prada Frames examines the living environment as a framework to address contemporary challenges. The home is not merely a source of comfort; it is a shelter and an infrastructure of services. This constantly evolving space is also where socio-economic norms have historically been shaped. The symposium explores domestic infrastructures, housing precarity, socio-economic structures and systems of governance, the impact of technological advancements on sleep, leisure, and labour, societal biases, and alternative forms of togetherness and intimacy. Milan’s Museo Bagatti Valsecchi — once a fantastical house erected by two rather eccentric brothers — plays host to Prada Frames: Being Home, gathering intimate conversations and thematic lectures which occur simultaneously in various rooms: bedroom, library, bathroom, dining room and the living room.
Speakers
Bedroom: Gülsüm Baydar, Philippe Rahm, Matthew Wolf-Meyer
Library: Michelangelo Frammartino, Anna Kauber, Mary Kuhn, Isabella Rossellini, Jack Self
Bathroom: Jack Halberstam, Helen Hester, Andrés Jaque, Marina Otero Verzier
Dining Room: Aric Chen, Sam Chermayeff, Dominique Petit-Frère, Anna Puigjaner
Living room: Jayden Ali, Paola Antonelli, Brigitte Baptiste, Beatriz Colomina, Kate Crawford, Elvira Dyangani Ose, Keller Easterling, Alva Gotby, Jack Halberstam, Andrés Jaque, Kirstin Munro, Office Kersten Geers David Van Severen, Marta Segarra, Françoise Vergès, Mark Wigley, Mabel O. Wilson
Hosts: Simone Farresin & Andrea Trimarchi [FormaFantasma], Natalia Grabowska & Alice Rawsthorn.
Listen to the episodes
About
Prada Frames is a multidisciplinary symposium curated by FormaFantasma for Prada that explores the complex relationship between the natural environment and design. The collective effort aims to frame, analyse, contextualise, and define new perspectives on a plethora of themes. For its third edition titled ‘Being Home,’ Prada Frames examines the living environment as a framework to address contemporary challenges. The home is not merely a source of comfort; it acts as a shelter and an infrastructure of services. The extensive program of events takes place during Milan’s Salone del Mobile from Sunday, April 14 through Tuesday, April 16 2024 at the Museo Bagatti Valsecchi in Milan.
FormaFantasma is a research-based design studio investigating the ecological, historical, political and social forces shaping the discipline of design today. Whether designing for a client or developing self – initiated projects, the studio applies the same rigorous attention to context, processes and details. Formafantasma’s analytical nature translates in meticulous visual outcomes, products and strategies.