Pin Sangkaeo and Benson Joseph — who call themselves (snobs._) — are designers and creative directors who share a (snobby) desire to pursue experimental research that bridges academia with the public sphere through the existing infrastructures of consumer culture. (snobs._ ) could stand for Snide and Nefarious Opposition to Basic Society, or Stupid Noisy Offensive Bullsh*t, or Sensitive and Obnoxious Bunch of Superiors, among many many others. (snobs._ ) studied at Syracuse University and the Harvard Graduate School of Design.